If you have been marketing on the Internet any length of time you are aware of how expensive a PPC (pay-per-click) advertising campaign can be. The Internet is a very competitive market which can cost you thousands of dollars with little return for your money.
Traffic exchanges allow marketers to earn credits and advertise their websites to a community of thousands of users within the traffic exchange. As a webmaster, you earn credits by viewing other member’s websites. Credits that are earned are then used to advertise your website. Some of the newer traffic exchanges allow you to purchase hundreds or thousands of credits (hits) for pennies. This can significantly cut down on the amount of time you need to spend manually surfing the traffic exchanges.
Traffic exchanges can also create back links to your website. A website with relevant back links with increase in search engine popularity. So not only can you increase your website page rank, traffic exchanges can be a free or a very inexpensive option for advertising your website to a targeted audience. Traffic exchanges deliver targeted traffic by visitors who are interested in what you have to offer.