There are two types of Internet marketers. One is the aggressive marketer and the other is the passive marketer. The passive marketer will build a website, submit the site to the search engines and then sit back waiting for traffic. The average website will get very little traffic using this approach.
The aggressive Internet marketer will use proactive methods to drive traffic to their websites. One of the most effective marketing methods online currently is the ezine. An ezine is a magazine/newsletter which is produced online and emailed to a list of subscribers. It is usually free and contains articles on many differenct subjects.
Most ezines will charge a small fee to place your advertising. Depending on the distribution, this advertising dollars could be well spent.